Marketing Manager
Location:
Nairobi
Department:
Sales & Marketing
We are seeking an experienced Marketing Manager to join our dynamic team. As a Marketing Manager, you will be responsible for developing and implementing marketing strategies to promote our products and services. You will play a crucial role in driving the growth and success of our company. The ideal candidate is a creative thinker with a strong knowledge of marketing principles and a proven track record of executing successful marketing campaigns.
Responsibilities
Develop and implement innovative marketing strategies to drive customer acquisition and retention
Conduct market research to identify opportunities and trends in the industry
Collaborate with cross-functional teams to create and execute integrated marketing campaigns
Manage and optimize digital marketing channels, including email, social media, and online advertising
Analyze marketing data and create reports to evaluate campaign effectiveness
Monitor and stay updated on competitor marketing activities
Create and manage marketing budgets and allocate resources effectively
Drive digital marketing initiatives
Qualifications
Bachelor's degree in Marketing, Business, or a related field
Proven experience as a Marketing Manager or similar role
Strong knowledge of marketing principles and best practices
Excellent written and verbal communication skills
Highly creative and able to think outside the box
Strong analytical skills to analyze marketing data and make data-driven decisions
Proficient in using marketing tools and platforms, including Google Analytics and CRM systems