Digital Marketing Officer
Location:
Nairobi
Department:
Sales & Marketing
Our client, a commercial entity within the Nairobi Metropolitan, is seeking a highly motivated and creative Digital Marketing Officer to play an anchor role towards the realization of its business objectives. As a Digital Marketing Officer, you will play a crucial role in developing and executing effective digital marketing strategies to enhance their online presence and drive business growth.
Responsibilities
1. Develop and Implement Digital Marketing Strategies:
· Create and execute comprehensive digital marketing plans to promote our products/services across various digital platforms, including social media, email marketing, content marketing, SEO, SEM, and more.
· Monitor and analyze the performance of digital marketing campaigns, using data-driven insights to optimize strategies for maximum ROI.
2. Social Media Management:
· Manage and maintain our company's social media accounts, posting engaging content and interacting with the online community.
· Develop creative and compelling social media campaigns to increase brand awareness and customer engagement.
3. Content Creation:
· Collaborate with the content team to develop high-quality, relevant, and engaging content for various digital channels, such as blogs, infographics, videos, and newsletters.
· Ensure all content aligns with our brand voice and resonates with the target audience.
4. Email Marketing:
· Design and execute email marketing campaigns to nurture leads and retain existing customers.
· Monitor email performance metrics and optimize campaigns for increased open rates, click-through rates, and conversions.
5. Search Engine Optimization (SEO):
· Conduct keyword research and implement on-page and off-page SEO strategies to improve website ranking and organic traffic.
· Stay up-to-date with SEO trends and best practices to ensure our digital assets remain competitive.
6. Performance Analytics:
· Track and report key digital marketing metrics regularly, providing insights and recommendations to the marketing team and management.
· Utilize analytical tools to measure the success of campaigns and suggest improvements.
7. Website Update:
· Take ownership of website maintenance, ensuring content is up-to-date, accurate, and aligned with the latest marketing campaigns.
· Collaborate with the web development team to implement design and content changes as needed.
· Optimize the user experience on the website to enhance engagement and conversions.
Qualifications
. Education:
Certificate in Digital Marketing is essential.
Diploma or degree shall be an added advantage. Those with marketing background are encouraged to apply.
2. Experience:
· Minimum of 2 years of experience in digital marketing, with a proven track record of successful campaign implementation and results.
3. Digital Skills:
· Proficiency in social media platforms, content management systems (CMS), email marketing tools, and digital analytics tools.
· Strong understanding of SEO best practices and digital advertising platforms (e.g., Google Ads, Facebook Ads).
4. Creativity and Analytical Thinking:
Ability to think creatively and develop innovative marketing campaigns.
Strong analytical skills to interpret data and make data-driven decisions.
5. Communication Skills:
· Excellent written and verbal communication skills.
· Ability to collaborate effectively with cross-functional teams
6. Self-Motivated:
· Demonstrated self-starter with a proactive and results-oriented approach.