Digital Marketing Officer
Sales & Marketing
Our client, a commercial entity within the Nairobi Metropolitan, is seeking a highly motivated and creative Digital Marketing Officer to play an anchor role towards the realization of its business objectives. As a Digital Marketing Officer, you will play a crucial role in developing and executing effective digital marketing strategies to enhance their online presence and drive business growth.
1. Develop and Implement Digital Marketing Strategies:
· Create and execute comprehensive digital marketing plans to promote our products/services across various digital platforms, including social media, email marketing, content marketing, SEO, SEM, and more.
· Monitor and analyze the performance of digital marketing campaigns, using data-driven insights to optimize strategies for maximum ROI.
2. Social Media Management:
· Manage and maintain our company's social media accounts, posting engaging content and interacting with the online community.
· Develop creative and compelling social media campaigns to increase brand awareness and customer engagement.
3. Content Creation:
· Collaborate with the content team to develop high-quality, relevant, and engaging content for various digital channels, such as blogs, infographics, videos, and newsletters.
· Ensure all content aligns with our brand voice and resonates with the target audience.
4. Email Marketing:
· Design and execute email marketing campaigns to nurture leads and retain existing customers.
· Monitor email performance metrics and optimize campaigns for increased open rates, click-through rates, and conversions.
5. Search Engine Optimization (SEO):
· Conduct keyword research and implement on-page and off-page SEO strategies to improve website ranking and organic traffic.
· Stay up-to-date with SEO trends and best practices to ensure our digital assets remain competitive.
6. Performance Analytics:
· Track and report key digital marketing metrics regularly, providing insights and recommendations to the marketing team and management.
· Utilize analytical tools to measure the success of campaigns and suggest improvements.
7. Website Update:
· Take ownership of website maintenance, ensuring content is up-to-date, accurate, and aligned with the latest marketing campaigns.
· Collaborate with the web development team to implement design and content changes as needed.
· Optimize the user experience on the website to enhance engagement and conversions.
Certificate in Digital Marketing is essential.
Diploma or degree shall be an added advantage. Those with marketing background are encouraged to apply.
· Minimum of 2 years of experience in digital marketing, with a proven track record of successful campaign implementation and results.
3. Digital Skills:
· Proficiency in social media platforms, content management systems (CMS), email marketing tools, and digital analytics tools.
· Strong understanding of SEO best practices and digital advertising platforms (e.g., Google Ads, Facebook Ads).
4. Creativity and Analytical Thinking:
Ability to think creatively and develop innovative marketing campaigns.
Strong analytical skills to interpret data and make data-driven decisions.
5. Communication Skills:
· Excellent written and verbal communication skills.
· Ability to collaborate effectively with cross-functional teams
· Demonstrated self-starter with a proactive and results-oriented approach.